InstantService™ Wins $1 Million License Agreement With Sento Corporation - Jointly Secures Advantageous Break-Even Funding

SEATTLE, WA - JULY 10, 2001 - InstantService™, the premiere ASP provider of chat, e-mail, FAQ and other integrated eCRM solutions for e-commerce Web sites, announced today it has entered into a $1 million license agreement with Sento Corporation, a leading provider of technical and customer support services to Fortune 500 manufactures of hardware and software technologies.

The new license agreement represents significant expansion of a longstanding relationship between Sento and InstantService and will allow Sento to greatly increase its capacity to provide InstantService technology to its customers.

"With the InstantService product, Sento has experienced tremendous success. Our customers are very excited about the unique and innovative way in which Sento has put the InstantService technology to use. The agreement with InstantService gives Sento the ability to further expand its web-based tech and customer support services," said Ronnie Johansen Vice President of Operations for Sento Corporation.

Sento has achieved superior results by combining InstantService chat and e-mail technology with its technical and customer support operations. Sento's innovative use of the InstantService product has resulted in one of Sento's largest customers reducing costs by as much as 50%, increasing the total number of customers served by 50%, while at the same time significantly increasing customer satisfaction levels.

"Sento is a text book example of how a contact center can take advantage of the opportunities provided by the InstantService customer service and support product," said Mike Lande, CEO of InstantService. "Sento is a great customer and we are extremely pleased to enter into a license agreement that provides InstantService with significant revenue while giving Sento the ability to rapidly grow its highly successful web based support initiatives. This is a clear validation of the value-add proposition InstantService is providing to all its customers, whether they be outsourced contact centers like Sento, or in-house operations of all kinds."

Concurrent with the Sento agreement, InstantService secured what it expects to be its last round of funding necessary to carry the company to profitability. "Our recent sales, including our license to Sento, have helped us establish a solid foundation and a clear path to profitability. These events combined with securing an additional round of funding, position InstantService for long-term success and growth. Given current market conditions, this is a big victory for InstantService." Mr. Lande said.

InstantService facilitates customer service, acquisition, and retention with its eCRM solution that includes live chat technology as well as e-mail, Frequently Asked Question (FAQ) libraries, and true collaborative browsing. Delivered over the Internet via the ASP model, InstantService eliminates the need for companies to purchase, install, and maintain onsite hardware or software. With fees based upon usage, InstantService pricing is as scalable as its technology. InstantService is the preferred offering of online customer service and support for hundreds of leading businesses worldwide.

About Sento
Sento Corporation provides the latest in CRM (Customer Relations Management) service solutions for a diversified portfolio of organizations. These services include telephone, e-mail, Web text chat, Web callbacks, browser collaboration, voicemail, and fax. These solutions are designed to direct incoming interactions to the right client company's agent at the right time with skills-based routing and customer data screen pops, enabling immediate and accurate customer care. Sento also specializes in Customer Contact Solutions. Sento conducts its business through its Customer Contact Solutions division. For more information, visit Sento's home page at www.sento.com.

About InstantService
InstantService, a privately held company based in Seattle, facilitates customer service, acquisition, and retention with its eCRM solution that includes live chat technology as well as e-mail, Frequently Asked Question (FAQ) libraries, and true collaborative browsing. InstantService enables e-commerce companies to use live human interaction to increase sales, strengthen customer relationships, and lower their customer support costs. InstantService is delivered through the Application Service Provider (ASP) model that yields fast, cost-effective implementation and use on over 600 end user sites averaging over 30,000 chat minutes per day. InstantService has local representation globally. Clients include Sento, Ditech.com, Sundance, Square Trade, Peragis Inc., CareerEgypt.com, InfoUSA, and OnlineLearning.net. For more information on InstantService's live online interaction technology, please go to www.instantservice.com or call (206) 956-8000.