Sundance Catalog Sees Increase in Online Customer Satisfaction During Holiday 2000 with InstantService™ - Live Human Interaction e-CRM

Seattle, WA. - January 30, 2001 - InstantService.com™, a leading provider of real-time Web-based communications technology and eCRM integration for e-commerce sites, today announced that Sundance Catalog has reported a marked increase in online customer satisfaction during Holiday 2000 with InstantService - live human interaction e-CRM product.

In November of 2000, Sundance Catalog implemented the InstantService software. Their objective was to provide a premium online customer service offering while increasing clients' access to support services. During December of Holiday 2000, Sundance Catalog representatives handled over one thousand online sessions quickly and effectively. This was a great saver in employee time and phone charges for Sundance but it also alleviated the long wait time on the phone for customers.

"We are extremely pleased with InstantService's performance over Holiday 2000," said Jeff Wogoman, Internet Manager of Sundance Catalog. "InstantService is an excellent online customer service communication tool for us. Its effectiveness, ease of use and dependable ASP model increase our customers' ability to receive quality assistance from us. We are looking forward to expanding our implementation in 2001."

"When a client like Sundance Catalog reports favorably on our service," said Mike Lande, CEO of InstantService.com, "it is a tremendous indicator that we are providing a quality service. We knew that InstantService would be of great benefit to the Sundance Catalog. All of us are very pleased by their report of great improvement."

InstantService.com offers live online interaction and facilitates customer acquisition and retention by enabling companies to conduct text-based chat sessions, to push topical content to customers in real-time and to engage in true collaborative browsing. InstantService.com technology is delivered over the Internet via the ASP model, eliminating the need for e-commerce companies to purchase, install, and maintain onsite hardware or software. InstantService.com integrates with automatic multilingual translation, e-mail management applications, VoIP, ACD/CTI, CRM back ends, and a variety of other technologies.

About Sundance
Robert Redford founded Sundance Catalog Company in 1989 to promote the works of independent artists and craftspeople, and to respond to requests from Sundance Village visitors wishing to purchase items through the mail that they'd seen during visits. From a small operation run out of the attic of the old Sundance Village firehouse, the Sundance Catalog Company has grown to become one of America's preeminent lifestyle retailers. The Sundance Catalog features an eclectic mix of home and personal merchandise, with an emphasis on handcrafted items from artists of the American West and around the world. For more information on Sundance visit their Web site at www.sundancecatalog.com.

About InstantService.com
InstantService.com, a privately held company based in Seattle, Washington, provides real-time communications capability to enhance the customer experience on e-commerce sites. With InstantService live customer interaction technology, a Web site visitor can start a secure, text-based chat session with a sales or customer service agent at any time - even over a wireless connection, enabling companies to use the power of live human interaction to increase sales and strengthen customer relationships. InstantService.com is delivered through the Application Service Provider (ASP) model that yields fast, cost-effective implementation and use on over 600 end user sites. InstantService.com has local representation throughout Australia and Asia, as well as Europe and the Middle East. Our clients include GE, Sento, Ditech.com, Sundance, McAfee.com, Square Trade, Peragis Inc., CareerEgypt.com, InfoUsa, and OnlineLearning.net. For more information on InstantService.com's live online interaction technology, please go to www.instantservice.com or call 206/956-8000.